Editorial style guides

Editorial content style guides to help internal and external content producers, create clear and consistent content for the Wales.com and VisitWales.com websites and their associated channels.

mug of coffee with open laptop computer showing keyboard

Cymru Wales Content strategy

A summary of the Cymru Wales content strategy.

Students in Bangor University Library

Language and style guidance

Guidance on house style and use of language mechanics to help content producers create clear and consistent content.

Portmeirion aerial view

Wales.com target audience and tone of voice guidance

Guidance on tone of voice and target audiences for the Wales.com website.

students in Bangor University library

Working with the Wales.com editorial formats

Information on the Wales.com editorial formats for content writers and producers

female and male walkers in the foreground looking down on a green valley with a river

Visit Wales target audience and tone of voice guidance

Guidance on tone of voice and target audiences for the Visit Wales website.

Two people walking and one sat on steps Bangor University

Working with the VisitWales editorial formats

Information for content writers and producers on the VisitWales editorial formats and how to use them.

Side on view of a man in a red coat bending down to look through a telescope pointed out of right of frame.

A visual style guide for a Visit Wales article page

A visual style guide to show how text and media components should be used to create articles for the Wales.com and VisitWales.com websites.